Organic, an all-natural, toxin-free are some of the terms that have taken different industries by storm, be it the supplement and alternative medicine industry or food and nutrition sector or cosmetic and skincare line. All the credit of this particular rage goes to the ever-increasing number of informed and health-conscious customers’ community.
While knowledge is power, this tool has also proved handy for the manufacturers and the retail community as they lure in the customers with claims and promises of delivering results with ingredients from Mother Nature’s basket. While some of them are doing a credible job, a vast majority of the companies are only banking their profits on empty promises.
While the effectiveness of natural remedies for skin care is as old as time, it does not mean that incorporating them in a commercial formula is a safe option every time. Here is a brief guideline to follow if you are a nature’s enthusiast and opt for organic while shopping for your skincare line.
1. ‘Natural’ is the ‘market trend’
The US customers’ market is contributing big to the organic market and it does not matter if the market shelf says food items or cosmetics. According to the Organic Trade Association, sales of organic goods plummeted to $47 billion in 2016, an 8% increase from the previous year.
This simply means a customers’ community that is more in touch with health consequences of the products they eat or put on their skin for that matter. This is obvious by the fact that search engines are jam-packed with activities on terms like organic, vegan, paraben free; more than eight times frequent in 2017 than the previous year.
Many of the aesthetic companies are striving towards making their products as close to being ‘natural’ with arduous efforts in collecting superior quality raw ingredients and swapping them for synthetic ones.
Just recently, CVS Pharmacy announced that they are removing chemicals like paraben, phthalates, and specific formaldehyde donors in 600 beauty and personal care products.
2. Natural does not equate safe
Just because an ingredient is labeled as natural, it means that it is safe for your skin. You may find yourself allergic to a specific ingredient for example saffron or some essential oil.
Many synthetic ingredients are safe, manageable and predictable formulas made out of natural ingredients in the lab to cut back the cost of the final product to accommodate a wide number of customers.
3. All that glitters is not gold
Celebrity glamour dazzles on the screen and the same glitz is used by many of the skincare lines to draw and catch the attention of the probable customer.
Remember when your mother told you that not everything in the commercial or beauty magazine is true, that sure is true for a wide majority of beauty products claiming of containing natural, organic or chemical free ingredients.
The combination of celebrity glamour and beauty secret claims has always been a successful marketing duo, maneuvering the customers’ focus to cash the profit. So, remember your mum’s words because the claims are often too tall to be invested in.
We are not advocating against the endorsements made by celebrity figures but accurate knowledge is critical to your health; learn and know the ingredients before you buy. If they work for you, adopt them with confidence because emotional buying might do a little benefit for your skin but the factual purchase would save you a lot; money wise and health wise.
4. The load is on the customer
Unfortunately, many of the brands put up a disclaimer with their product and that is it. The burden of purchase stays with the customer only.
More than often, the active natural ingredient is coupled with many synthetic chemicals, which are camouflaged with different trade names, difficult pronunciations and lengthy names too difficult and cumbersome for an ordinary customer to ponder over.
However, the gradual change over to ‘organic’ in the present aesthetic industry is brought about by demands of a powerful customers’ community, so no need to be overwhelmed. The primary thing to know is your exact requirement. Then the ingredients that work for you come second and from there on, the decision is not that difficult for our smart customers.
5. Go for non-toxic
Chemicals are not always harmful and natural ingredients are sometimes too potent and strong to be called safe.
Toxic are the components that bring harm to your skin either short or long term. Natural ingredients are also not integrated into a product as such; they are processed and added with other ingredients to extend their shelf life. If the combination does not suit you, a natural product may turn out to be toxic for you.
Synthetic ingredients, on the other hand, may deliver a safe and compatible dose of a natural ingredient that might be too strong for your skin. So, synthetic is also termed safe on many occasions.
Here are few ingredients that are natural but not safe for any skin type and should raise a red flag
- Unidentified “fragrance”
Similarly, many of the DIY recipes might give a reaction, for example, raw apple cider vinegar or lemon zest might burn a sensitive skin.
The take-home message is,
- knowledge is power
- know your skin
- learn to treat it with a rationale rather than an emotional tryout